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Found 6 from your keywords: subject="Marketing"
cover
Fashion Communication in the Digital Age
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Lorenzo CantoniNadzeya SabatiniPaula von WachenfeldtTeresa Sádaba

Contents\\\\r\\\\n\\\\r\\\\nx\\\\r\\\\nCommunication Strategy\\\\r\\\\nThe Co-Branding Phenomenon in Fashion Brands: An Approach\\\\r\\\\nto the Perception of Spanish Consumers 111\\\\r\\\\nCarlos Checa, Patricia SanMiguel, Marta Torregrosa, and Cristina\\\\r\\\\nSánchez-Blanco\\\\r\\\\nExploring Video Podcasting in Fashion Branding: A Comparative\\\\r\\\\nStudy of Chanel and Nude Project 125\…

Edition
-
ISBN/ISSN
978-3-031-99481-4
Collation
xvi, 317 hlm. : 23 x 15,6 cm
Series Title
-
Call Number
391.00 Pau f
cover
Tren Pemasaran Digital dan Evolusi Strategi Pemasaran Digital
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Astri Rumondang BanjarnahorCatharina Clara,Sunday Ade Sitorus

Buku ini membahas: Bab 1 Konsep Umum Smart City; Bab 2 Dimensi Smart City - Smart Governance, Smart Economy, Smart People, Smart Living, Smart Mobility, Smart Environment; Bab 3 Model dan Indikator Kota Cerdas (ISO 37122, ITU); Bab 4 Arsitektur Teknologi Smart City; Bab 5 Peran IoT dalam Smart City; Bab 6 Sensor dan Sistem Monitoring Perkotaan; Bab 7 Big Data dan AI untuk Tata Kelola Kota; Bab …

Edition
-
ISBN/ISSN
978-623-113-330-4
Collation
xvi; 192 hlm; 16 x 23 cm
Series Title
-
Call Number
658.872 Tre a
cover
Social Media Marketing dan Bisnis Modern
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Astri Rumondang BanjarnahorEndang HariningsihHasyim

Bab 1 Social Media Marketing Strategi; Bab 2 Sosial Media Endorser; Bab 3 Sosial Bisnis dan Perilaku Konsumen; Bab 4 Sosial Bisnis Ekosistem; Bab 5 Digital Customer Relationship Management; Bab 6 Design Bisnis Media Sosial; Bab 7 Sosial Media Platform; Bab 8 Teknologi Media Digital; Bab 9 Komunikasi Pemasaran Digital; Bab 10 Social Media Advertising Awareness; Bab 11 Search Engine Optimization;…

Edition
-
ISBN/ISSN
978-623-342-469-1
Collation
xiv; 226 hlm; 16 x 23 cm
Series Title
-
Call Number
658.872 Soc h
cover
Prinsip-Prinsip Pemasaran di Era Digital: Strategi, Teknologi, dan Perilaku K…
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Astri Rumondang BanjarnahorNurizky Adhi HutamaOvi Hamidah Sari

Bab 1 Pengantar Pemasaran di Era Digital; Bab 2 Evolusi Konsep dan Lingkungan Pemasaran Digital; Bab 3 Perilaku Konsumen Digital; Bab 4 Nilai Pelanggan dan Customer Experience; Bab 5 Segmentasi, Targeting, dan Positioning dalam Dunia Digital; Bab 6 Strategi Pemasaran Digital Terintegrasi; Bab 7 Branding dan Manajemen Merek Digital; Bab 8 Content Marketing dan Storytelling Digital; Bab 9 Produk …

Edition
-
ISBN/ISSN
ISBN: 978-634-260-314-7
Collation
xvi; 278 hlm; 16 x 23 cm
Series Title
-
Call Number
330.9 Per a
cover
Digital Marketing Untuk UMKM
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Hendra HalimHismediMuhammad Nuskan Abdi

Bab 1 Konsep Digital Marketing; Bab 2 Ekosistem Digital UMKM; Bab 3 Perilaku Konsumen Digital; Bab 4 Segmentasi Pasar Digital; Bab 5 Branding UMKM Digital; Bab 6 Strategi Konten Digital; Bab 7 Copywriting Digital; Bab 8 Desain Visual Marketing; Bab 9 Media Sosial Marketing; Bab 10 WhatsApp Business; Bab 11 Marketplace untuk UMKM; Bab 12 Customer Relationship Management; Bab 13 Marketing Analyts…

Edition
-
ISBN/ISSN
978-634-260-355-0
Collation
xvi; 264 hlm; 16 x 23 cm
Series Title
-
Call Number
658.872 Dig h
cover
Marketing 7.0: A Guide for Thinking Marketers in the Age of AI
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Hermawan KartajayaIwan SetiawanPhilip Kotler

Contents \\r\\n\\r\\nPart 1: The Path to the Human Mind\\r\\nChapter 1: The Path to Marketing 7.0: Why Social Media, Artificial Intelligence, and Immersive Tech Unlock the Human Mind\\r\\nChapter 2: The Threats of Artificial General Intelligence: Why Minds and Machines Must Coexist for Better Marketing\\r\\nChapter 3: The Pitfalls of Marketing in the Digital World: Why Performance and AI Obsess…

Edition
-
ISBN/ISSN
978-1-394-32986-1
Collation
v, 234 hlm. : 23,5 cm
Series Title
-
Call Number
658.8 Phi m