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Digital Marketing

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DAFTAR ISI\\r\\n\\r\\nKATA PENGANTAR ................................................................ iii\\r\\nDAFTAR ISI ............................................................................ iv\\r\\nINTRODUCTION ..................................................................... 1\\r\\nBAB 1 Unit Mikro Kecil dan Mengah UMKM ................................... 2\\r\\nPengertian UKM/UMKM ............................................. 3\\r\\nTantangan UMKM ....................................................... 7\\r\\nJenis UMKM ................................................................ 9\\r\\nBab 2 Digital Marketing ................................................................ 10\\r\\nPengertian digital marketing ....................................... 11\\r\\nStrategi digital marketing ............................................ 12\\r\\nKomponen yang membentuk digital marketing .......... 13\\r\\nJenis digital marketing ................................................ 15\\r\\nKelebihan digital marketing ........................................ 19\\r\\nKekurangan digital marketing ..................................... 20\\r\\nManfaat digital marketing untuk UMKM .................... 21\\r\\nBab 3 Platform Media Sosial ........................................................... 23\\r\\nBab 4 Efektifitas Penggunaan Marketplace .................................... 27\\r\\nPengertian marketplace .............................................. 27\\r\\nJenis-jenis marketplace ............................................... 28\\r\\nMarketplace di Indonesia ........................................... 29\\r\\nPeran marketplace ...................................................... 33\\r\\nPenutup ................................................................................ 35\\r\\nDaftar Pustaka ...................................................................... 36\\r\\nPenulis .................................................................................. 38

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Detail Information

Series Title

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Call Number

658.8 And d

Publisher

Malang : Edulitera., 2020

Collation

44 hlm. : 14,8 x 21 cm

Language

Indonesia

ISBN/ISSN

978-623-6634-41-7

Classification

658.8 And d

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Pemasaran Digital
Pemasaran Internet
Strategi pemasaran

Specific Detail Info

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Statement of Responsibility

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