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Brand Management: Esensi, Posisi dan Strategi

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Bab 1 Dasar-Dasar Brand Management\\\\r\\\\nBab 2 Brand Position\\\\r\\\\nBab 3 Brand Awareness\\\\r\\\\nBab 4 Brand Attitude\\\\r\\\\nBab 5 Brand Equity\\\\r\\\\nBab 6 Brand Visibility\\\\r\\\\nBab 7 Brand Integrity\\\\r\\\\nBab 8 Brand Love and Emotional\\\\r\\\\nBab 9 Brand Strategy 4.0 For Branding Images\\\\r\\\\nBab 10 Brand Performance & Brand Loyalty\\\\r\\\\nBab 11 Copycat Branding

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Detail Information

Series Title

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Call Number

658.82 Adi b

Publisher

Medan : Yayasan Kita Menulis., 2020

Collation

xiv; 176 hlm; 16 x 23 cm

Language

Indonesia

ISBN/ISSN

978-623-7645-95-5

Classification

658.82

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen
Merek dagang
Perdagangan

Specific Detail Info

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Statement of Responsibility

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