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Fashion Communication in the Digital Age

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Contents\\\\r\\\\n\\\\r\\\\nx\\\\r\\\\nCommunication Strategy\\\\r\\\\nThe Co-Branding Phenomenon in Fashion Brands: An Approach\\\\r\\\\nto the Perception of Spanish Consumers 111\\\\r\\\\nCarlos Checa, Patricia SanMiguel, Marta Torregrosa, and Cristina\\\\r\\\\nSánchez-Blanco\\\\r\\\\nExploring Video Podcasting in Fashion Branding: A Comparative\\\\r\\\\nStudy of Chanel and Nude Project 125\\\\r\\\\nPaula Gargoles and Isabel Garcia Hiljding\\\\r\\\\nBlockcore: Football, Fashion, and Nostalgia in Generation Z 139\\\\r\\\\nSandra Bravo Durán and Jorge del Río Pérez\\\\r\\\\nBlack Identities: A Historical and Current Review of Representation\\\\r\\\\nin the Fashion Industry 151\\\\r\\\\nGabriela Ambás and Paula Gárgoles\\\\r\\\\nFashion Palimpsests: Fashion Shows and Fashion Communication,\\\\r\\\\nBetween Entertainment and Market, Between Real and Digital 165\\\\r\\\\nVittorio Linfante\\\\r\\\\nDigital Fashion, Artificial Intelligence and Emerging Technologies\\\\r\\\\nUsability Challenges in Sentiment Analysis Tools: A Dual Approach\\\\r\\\\nfor the Fashion Industry 181\\\\r\\\\nDai Zhu, Nadzeya Sabatini, and Nicoletta Fornara\\\\r\\\\nIndependent Games and Fashion: A New Frontier in Digital\\\\r\\\\nAesthetics and Narratives 197\\\\r\\\\nTatiana León-Alberca, Daniela Calva-Cabrera, Alejandra Valerio Matos,\\\\r\\\\nand Angel Torres-Toukoumidis\\\\r\\\\nTowards Synthetic Imaginaries: Augmenting Fashion Product,\\\\r\\\\nCommunication, and Retail Design with GAI 211\\\\r\\\\nGreta Rizzi and Angelica Vandi\\\\r\\\\nAdapting to AI in Fashion: Skills Needed, Trends, and Industry\\\\r\\\\nPerspectives 225\\\\r\\\\nMaria Veronica Espejo Mendez, Rafael Almeida de Oliveira, Nadzeya\\\\r\\\\nSabatini, and Lorenzo Cantoni\\\\r\\\\nCommunicating Virtual Fashion: A Case Study of the Virtual\\\\r\\\\nCollection ‘Neo-Ex’ 239\\\\r\\\\nMarie Ledendal\\\\r\\\\nSustainability, Social and Political Issues\\\\r\\\\nFashion System: The Need for Transparency in Sustainability\\\\r\\\\nCommunication on Brands Website 255\\\\r\\\\nCatarina Costa, Paulo Salgado, and Ana C. Broega\\\\r\\\\n\\\\r\\\\nContents\\\\r\\\\n\\\\r\\\\nxi\\\\r\\\\n\\\\r\\\\nClassic Brands and Global Culture: A Symbolic Shift Toward\\\\r\\\\nSustainability Inspired by Barthes 269\\\\r\\\\nHsin-Pey Peng\\\\r\\\\nJohn Fetterman, The Carhartt Candidate: Clothing, Class, and\\\\r\\\\nAuthenticity in U.S. Political Coverage 283\\\\r\\\\nMyles Ethan Lascity\\\\r\\\\nDigital Fashion Values: AI Social Listening of Sociopolitical\\\\r\\\\nConsciousness 301\\\\r\\\\nYeSeung Lee\\\\r\\\\nResearch Notes\\\\r\\\\nFashion and Product Literacy: The Case of Blockchain Technology\\\\r\\\\nand Digital Product Passport as a Communication Tool 317\\\\r\\\\nMirjam-Sarah Lepp, Nadzeya Sabatini, and Lorenzo Cantoni\\\\r\\\\nCreating Coolness, Embracing Performativity: Hip Hop and Fashion\\\\r\\\\nin Kerala 327\\\\r\\\\nT. Muhammed Ashraf\\\\r\\\\nThe Perception of Russian Brands of “Luxury Underwear” by\\\\r\\\\nWomen Aged 18–35 343\\\\r\\\\nEvgeniia Filippova and Tatiana Sokolova\\\\r\\\\nVisibility and Vulnerability: Authenticity and Commercialization\\\\r\\\\nin Digital Fashion Media 351\\\\r\\\\nMagdalena Petersson McIntyre\\\\r\\\\nDigital Fashion Art Direction in Italy: Shaping Sustainable Practices\\\\r\\\\nand Mindsets 359\\\\r\\\\nFilippo Maria Disperati\\\\r\\\\nGlamour on the Slopes. Women’s Skiwear in Italian Magazines of the\\\\r\\\\nInterwar Years 367\\\\r\\\\nIsabella Campagnol\\\\r\\\\nFashion in Folk 373\\\\r\\\\nLavina Nimba Bhaskar and Dimple Bahl\\\\r\\\\nMetaverse Fashion Week: New Platforms, Same Fashion System? 383\\\\r\\\\nTyla Stevenson\\\\r\\\\nDigital Writings of Fashion Cultures: New Formats of Publication\\\\r\\\\nof Creative Know-How in the Mediterranean Basin 391\\\\r\\\\nMaria Ida De Ioanni\\\\r\\\\nA Digitized Sustainable Preservation Framework for Traditional\\\\r\\\\nGarment-Making Techniques: A Case Study of Hong Kong Cheongsam 397\\\\r\\\\nQingyi Zhang and Haze Ng

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Detail Information

Series Title

-

Call Number

391.00 Pau f

Publisher

Cham : Springer Nature., 2023

Collation

xvi, 317 hlm. : 23 x 15,6 cm

Language

English

ISBN/ISSN

978-3-031-99481-4

Classification

391.00

Content Type

-

Media Type

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Carrier Type

-

Edition

-

Subject(s)

Fashion merchandising
Communication in marketing
Digital media--Social aspects

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