Contents\\r\\n\\r\\nPreface: Zero to One\\r\\n1 The Challenge of the Future\\r\\n2 Party Like It’s 1999\\r\\n3 All Happy Companies Are Different\\r\\n4 The Ideology of Competition\\r\\n5 Last Mover Advantage\\r\\n6 You Are Not a Lottery Ticket\\r\\n7 Follow the Money\\r\\n8 Secrets\\r\\n9 Foundations\\r\\n10 The Mechanics of Mafia\\r\\n11 If You Build It, Will They Come?\\r\\n12 Man and Machi…